We’re change makers,
community engagers,
content creators &
brand ambassadors.

Catnip. Noun.

Something that is very attractive or appealing to a particular person or group.

Social Media Strategy and Development

Community Management and Engagement

Influencer Outreach

Founded in 2020 by Social Media Strategist and Digital Communicator Fay Schofield, Catnip Comms was born out of a love of all things social, a passion for using digital to do good in the world, and the drive to put the social back into social media.

Read About Catnip Comms Workshops and training

Fay is extremely qualified and extremely bad ass.

She asks smart questions and produces social media strategies, products, and content that works. Her approach is always thoughtful, timely, and driven by her social insights and experience across integrated communications. She’s also incredibly fun to work with.

– Marjory Garrison, Senior Vice President, M+R

Quick to respond to the brief and really took the time to understand

Catnip Comms came onboard to help support in the strategy, content planning and implementation of a new social channel to support one of our high profile campaigns with a key corporate partner. Fay and her team were quick to respond to the brief and really took the time to understand the project and its aims. They delivered a huge amount of high quality work in a short time frame. Their attention to detail and understanding of the digital platform was evident; and they were also fantastic to work with – amenable, flexible, and passionate about delivering a high quality product to their client.

– Katherine Davis, Partnership Communications Manager, WWF-UK

Excellent skills in communicating complex issues

We are thrilled to be working with Catnip Comms to drive forward our campaigning via their expert digital communications strategy and implementation, alongside their excellent skills in communicating complex issues with nuance and care. Fay and her team are clearly devoted to  supporting social causes and do so with a drive and an authenticity that inspires both us and our communities to keep pushing and to bring about change.

– Phyllida Swift, CEO, Face Equality International

My ultimate source for all things social

Catnip Comms has been my ultimate source for all things social and digital for years now. I joke that Fay is my social guru, but it’s true. There’s no company I trust more with this vital component of our work—whether it’s for planning impactful campaigns, social crisis management, or advice on communication strategy. Catnip Comms has it covered!

– Fleur Dawes, Communications Director, 
In Defense of Animals


The team are digital experts

The Catnip Comms Team came onboard to provide vital digital support at a critical time following the merge of two organisations to create Leukaemia UK. The team are digital experts, taking the brief and quickly getting to grips with our brand to deliver engaging and compelling digital comms. What I valued most, was that Catnip became members of our team, engaging day to day to fully understand our work and translate this for our audiences.

– Amy Machin, Head of Fundraising and Communications,
Leukaemia UK

We worked with Fay and the team at Catnip on a couple of digital projects in 2021, including developing our Twitter strategy.

The project communication and interaction was excellent throughout, making the process enjoyable as well as incredibly helpful. We felt they really quickly got to grips with our needs and challenges, providing solutions which we are finding really easy to implement and are already making a positive impact.

– Susan Morgan, Chief Executive Officer
SongBird Survival

We are extremely grateful to the Catnip team for all their work with the Navigator Project.

Catnip’s expertise and guidance has allowed us to develop a social media strategy that facilitates the Navigator Project’s wider work. Our team have developed their skills, knowledge and confidence and we now feel super invigorated to expand our social media work going forward! Thank you!

– Julie Barton, Navigator Project Manager
Refugee Action

I won’t hesitate to call on Catnip Comms for future community management resource

The Catnip Comms folks joined my team to help with online community management during a restructure and challenging crisis comms situation. We’re a large and complex organisation but they took it in their stride and were responding to our supporters and the public on social media knowledgably and on-brand within no time at all. They genuinely came to feel like members of our team and it’s credit to them that colleagues from other parts of the organisation couldn’t tell they were freelancers. I won’t hesitate to call on Catnip Comms for future community management resource – they’re professional, a pleasure to work with, and a real safe pair of hands.

– Becky Steeden, Strategic Social Media Manager

It was fantastic to have training that was completely tailored

From the beginning Catnip has been super helpful! It was fantastic to have training that was completely tailored to what I needed and what the charity needed. I really enjoyed my digital marketing workshop with the team, they have so much knowledge and I learnt loads in a few hours. I now feel much more confident to go away and manage our digital marketing campaigns and social media accounts.

– Rachel Verralls, Events Manager
The Passage


Global Witness worked with Catnip to expand our reach across digital communications, to reach out to new and influential supporters and to run major global campaigns.

We would simply not have achieved the same impact in 2021 without Fay and her wonderful team. They are creative, knowledgeable, flexible and incredibly hard-working. Our major collaboration was a 4 month campaign in the lead up to COP26. Catnip helped us develop the concept of Toxic Friends, worked with us on brand and deployment, then executed it flawlessly. They reached out to hundreds of influencers on our behalf, helping us build a network of support across the global climate movement. Their support ensured our content was shared by key figures, from Vanessa Nakate to Greta Thunberg and Leonardo DiCaprio. They fitted seamlessly into our team and worked hard to understand our voice, campaign objectives and the skills we bring to a campaign like this. I would not hesitate to work with them again.

– Amy Richards, Director of Communications
Global Witness

Professional, knowledgeable, supportive

Catnip stepped in to help us plan and implement our social media response to a new fundraising initiative. They were professional, knowledgeable, supportive, and most importantly, enabled us to deliver positive results.

– Petra Ingram
CEO HorseWorld