Creating impactful social media strategies is what makes us tick.

Social Media Strategy

Creating impactful social media strategies is what makes us tick. Our team has over a decade's worth of experience in crafting social media strategies that drive change, deepen brand loyalty, and raise awareness and vital funds. So no matter where you are on your social media journey we can help you to:

  • Establish your social media goals
  • Identify which audiences you need to reach online
  • Develop a range of social media tactics you can use to achieve your goals

Community Management and Engagement

Your community should be at the core of your social media strategy. By listening to your fans, engaging with them and crafting content they want to consume, you can elevate your social presence to the next level. We can help you to:

Develop community guidelines to help set clear guidelines for your audiences.

Assist with hands on community moderation to prevent controversy turning into crisis.

Spark quality social media conversations to identify user-generated content for your brand and amplify it across your social channels to grow your social following.

Influencer Outreach

Change makers, policymakers, amplifiers, brand ambassadors. Working with influencers can come in all shapes and sizes - with the social media followings to match. But thankfully with our years of experience in influencers outreach we can help you to navigate the influencer world by:

Creating tailor-made influencer strategies to ensure your message reaches the right people online Researching and reaching the right people to spread your message

Managing all aspects of the outreach and partnership process

Quick to respond to the brief and really took the time to understand

Catnip Comms came onboard to help support in the strategy, content planning and implementation of a new social channel to support one of our high profile campaigns with a key corporate partner. Fay and her team were quick to respond to the brief and really took the time to understand the project and its aims. They delivered a huge amount of high quality work in a short time frame. Their attention to detail and understanding of the digital platform was evident; and they were also fantastic to work with – amenable, flexible, and passionate about delivering a high quality product to their client.

– Katherine Davis, Partnership Communications Manager, WWF-UK

The team are digital experts

The Catnip Comms Team came onboard to provide vital digital support at a critical time following the merge of two organisations to create Leukaemia UK. The team are digital experts, taking the brief and quickly getting to grips with our brand to deliver engaging and compelling digital comms. What I valued most, was that Catnip became members of our team, engaging day to day to fully understand our work and translate this for our audiences.

– Amy Machin, Head of Fundraising and Communications,
Leukaemia UK

We are extremely grateful to the Catnip team for all their work with the Navigator Project.

Catnip’s expertise and guidance has allowed us to develop a social media strategy that facilitates the Navigator Project’s wider work. Our team have developed their skills, knowledge and confidence and we now feel super invigorated to expand our social media work going forward! Thank you!

– Julie Barton, Navigator Project Manager
Refugee Action

Professional, knowledgeable, supportive

Catnip stepped in to help us plan and implement our social media response to a new fundraising initiative. They were professional, knowledgeable, supportive, and most importantly, enabled us to deliver positive results.

– Petra Ingram
CEO HorseWorld

Global Witness worked with Catnip to expand our reach across digital communications, to reach out to new and influential supporters and to run major global campaigns.

We would simply not have achieved the same impact in 2021 without Fay and her wonderful team. They are creative, knowledgeable, flexible and incredibly hard-working. Our major collaboration was a 4 month campaign in the lead up to COP26. Catnip helped us develop the concept of Toxic Friends, worked with us on brand and deployment, then executed it flawlessly. They reached out to hundreds of influencers on our behalf, helping us build a network of support across the global climate movement. Their support ensured our content was shared by key figures, from Vanessa Nakate to Greta Thunberg and Leonardo DiCaprio. They fitted seamlessly into our team and worked hard to understand our voice, campaign objectives and the skills we bring to a campaign like this. I would not hesitate to work with them again.

– Amy Richards, Director of Communications
Global Witness

It was fantastic to have training that was completely tailored

From the beginning Catnip has been super helpful! It was fantastic to have training that was completely tailored to what I needed and what the charity needed. I really enjoyed my digital marketing workshop with the team, they have so much knowledge and I learnt loads in a few hours. I now feel much more confident to go away and manage our digital marketing campaigns and social media accounts.

– Rachel Verralls, Events Manager
The Passage


My ultimate source for all things social

Catnip Comms has been my ultimate source for all things social and digital for years now. I joke that Fay is my social guru, but it’s true. There’s no company I trust more with this vital component of our work—whether it’s for planning impactful campaigns, social crisis management, or advice on communication strategy. Catnip Comms has it covered!

– Fleur Dawes, Communications Director, 
In Defense of Animals


Fay is extremely qualified and extremely bad ass.

She asks smart questions and produces social media strategies, products, and content that works. Her approach is always thoughtful, timely, and driven by her social insights and experience across integrated communications. She’s also incredibly fun to work with.

– Marjory Garrison, Senior Vice President, M+R

I won’t hesitate to call on Catnip Comms for future community management resource

The Catnip Comms folks joined my team to help with online community management during a restructure and challenging crisis comms situation. We’re a large and complex organisation but they took it in their stride and were responding to our supporters and the public on social media knowledgably and on-brand within no time at all. They genuinely came to feel like members of our team and it’s credit to them that colleagues from other parts of the organisation couldn’t tell they were freelancers. I won’t hesitate to call on Catnip Comms for future community management resource – they’re professional, a pleasure to work with, and a real safe pair of hands.

– Becky Steeden, Strategic Social Media Manager

Excellent skills in communicating complex issues

We are thrilled to be working with Catnip Comms to drive forward our campaigning via their expert digital communications strategy and implementation, alongside their excellent skills in communicating complex issues with nuance and care. Fay and her team are clearly devoted to  supporting social causes and do so with a drive and an authenticity that inspires both us and our communities to keep pushing and to bring about change.

– Phyllida Swift, CEO, Face Equality International

We worked with Fay and the team at Catnip on a couple of digital projects in 2021, including developing our Twitter strategy.

The project communication and interaction was excellent throughout, making the process enjoyable as well as incredibly helpful. We felt they really quickly got to grips with our needs and challenges, providing solutions which we are finding really easy to implement and are already making a positive impact.

– Susan Morgan, Chief Executive Officer
SongBird Survival

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